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Not just that, though? I thought the comparison with the cost of sponsoring Citi Field was instructive - compared to that it does look like the advertising bene
by greysteil 3y ago
Not just that, though? I thought the comparison with the cost of sponsoring Citi Field was instructive - compared to that it does look like the advertising benefits to Citi from the deal are outsized, and there is a competitive market for this kind of sponsorship that should allow the dept of transport to extract more value.
- JumpCrisscross 3y ago> thought the comparison with the cost of sponsoring Citi Field was instructive Citi Field regularly broadcasts games nationally. > there is a competitive market for this kind of sponsorship that should allow the dept of transport to extract more value This would have been a more compelling article: who would be willing to pay more than Citi.