Pretty disingenuous to not provide the next sentence as well. “All those billboards, roaming constantly, for just $10 million! They've also literally inserted

Pretty disingenuous to not provide the next sentence as well. “All those billboards, roaming constantly, for just $10 million! They've also literally inserted a bank's name into the mouths and lives of countless New Yorkers and tourists. It's in the lexicon! How much is that worth? Citibank is getting an incredible deal, and surely they know it.”