It's the same with Tesla. It's a certain cult of personality that Jobs had and utilizing very suddle things. to great effect. Jobs had miticulous detail when d

It's the same with Tesla. It's a certain cult of personality that Jobs had and utilizing very suddle things. to great effect. Jobs had miticulous detail when designing thee User interface, font system, layout and every single workflow in the original mac. When they made the Ipod, they used white headphones. Everyone else used black, as that's the natural color of the polimer. These white headphones showed everyone around you that you had an Ipod and was a huge driver of sales. The mac logo is upside down to the user, but rightside up to anyone looking at you on your computer. Everything was crafted around ease of use, and have always been on the higher end of the market than the market thought possible. Elon thinks, acts, walks and talks very much like Jobs. i'm sure it's through studied effort, but Tesla has the same brand recognition as early apple did.