I am running on an ancient GTX 1070 and would like to upgrade to an RTX capable card, but there's no way I'm paying the current prices. I'm not sure why the pri

I am running on an ancient GTX 1070 and would like to upgrade to an RTX capable card, but there's no way I'm paying the current prices. I'm not sure why the prices remain high, after the crypto crash and pandemic shortages have eased. Cost of the Nvidia license? Cost of materials + production? Unrealistic profit projections? Probably a mix of all three.