You look at the 19th century and instead of calling it neoliberalism, it was just called liberalism. It wasn't called neo- because they weren't trying to revive

You look at the 19th century and instead of calling it neoliberalism, it was just called liberalism. It wasn't called neo- because they weren't trying to revive a discredited ideology, that's all. But it was still a contested position. Now you attribute the mass production and commercialisation of culture to a technical development: this is not completely correct (trinkets are as old as trade, but might not have always been so affordable), but it's much closer to the truth than some kind of false racial essentialism. There's nothing anglosaxon about it and there's nothing English-speaking about it.