But the issue that the dairy industry has is that milk consumption is going down at an increasing rate. As Gen-Z gets older and have children that they don't f

But the issue that the dairy industry has is that milk consumption is going down at an increasing rate. As Gen-Z gets older and have children that they don't feed dairy milk to and the cream drinking Boomers die out it will become a much bigger problem. https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-at-a-coffee-shop-gen-z-thinks-so/ https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-a... “Nearly half (49 percent) felt ashamed to order dairy in public in front of their peers,” the Arla press release states. “Although the data showed that 70 percent of Gen Z would prefer to continue to drink dairy, an alarming 57 percent plan to give it up in the next year. Almost a third (29 percent) even admitted to only ordering dairy alternatives when in public, reverting to their favored choice of dairy when in the comfort and privacy of their own homes.