I see this trend increasing a bit for everything else too: companies are realizing that their brands are slowly degrading when they outsource "just the e-commer

I see this trend increasing a bit for everything else too: companies are realizing that their brands are slowly degrading when they outsource "just the e-commerce/delivery part", because they realized a bit too late that it's not "just" the delivery part. All these centralized platforms (amazon, netflix, ...huge brands acting as a single marketplace) own (or, ... are "aware of") metadata about your content, e.g., what people like, what they buy, etc. Which is what content creators need to build more content. Shall we even talk about the "copy/paste" of products/shows (see Amazon Basic brands), I guess Netflix did the same (from sellers they became producers). That's when things have to come to a hard stop. That's my 2 cents. I am still surprised that services like Spotify and Deezer exist - you pay X euro/month but you get a s*tload of music, which should cover 90% of what people search for. Maybe the "delivery first, producing later" doesn't apply there, I guess.