I suppose for solving the chicken-egg (provider-subscriber) problem, being able to pre-sell the token at a discount or because people believe it will blow up an

I suppose for solving the chicken-egg (provider-subscriber) problem, being able to pre-sell the token at a discount or because people believe it will blow up and be a popular way of accessing the internet and highly in demand, it may irrationally be easier to convince the average person to subscribe to your centralised 'blockchain' than to your.. database. A ponzi's sexier than a pre-order.