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Just going by the numbers cited in the article, milk is almost 6 times as popular in the US as milk alternatives. Let's round "almost 6" down to 5. That would m

Just going by the numbers cited in the article, milk is almost 6 times as popular in the US as milk alternatives. Let's round "almost 6" down to 5. That would mean milk has 5/6 of the milk-like market. It further goes on to claim that milk consumption is down by 20% among Gen-Z compared to the average. 20% less is 80% or 4/5. So milk's popularity with Gen-Z is 4/5 of 5/6 which equals 2/3. In other words, milk is still twice as popular among Gen-Z as all the other milk-likes combined. That's certainly a relative decline but it's far from the "nobody likes milk anymore" tone of the article.

LeoNatan25 3y ago
“Big Milk” and “Big Dairy” should be enough to tell you everything you need to know about the blogger that wrote this “article”.
- edanm 3y ago
  Should it? "Big [X]" is a fairly common pattern of speech nowadays, to the point that I don't think it necessarily has negative connotations. Or rather, it has negative connotations about the [X], but shouldn't give you negative connotations about the person using the phrase, since almost everyone uses that phrase.
  - LeoNatan25 3y ago
    Perhaps I’m not used to reading US opinion pieces, masquerading as articles?
helsinkiandrew 3y ago
But the issue that the dairy industry has is that milk consumption is going down at an increasing rate. As Gen-Z gets older and have children that they don't feed dairy milk to and the cream drinking Boomers die out it will become a much bigger problem. https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-at-a-coffee-shop-gen-z-thinks-so/ https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-a... “Nearly half (49 percent) felt ashamed to order dairy in public in front of their peers,” the Arla press release states. “Although the data showed that 70 percent of Gen Z would prefer to continue to drink dairy, an alarming 57 percent plan to give it up in the next year. Almost a third (29 percent) even admitted to only ordering dairy alternatives when in public, reverting to their favored choice of dairy when in the comfort and privacy of their own homes.
red-iron-pine 3y ago
A 20% shift in sales is enormous. Orgs I've worked for rejoiced over 1-2% increases in sales.

LeoNatan25 3y ago

“Big Milk” and “Big Dairy” should be enough to tell you everything you need to know about the blogger that wrote this “article”.

edanm 3y ago
Should it? "Big [X]" is a fairly common pattern of speech nowadays, to the point that I don't think it necessarily has negative connotations. Or rather, it has negative connotations about the [X], but shouldn't give you negative connotations about the person using the phrase, since almost everyone uses that phrase.
- LeoNatan25 3y ago
  Perhaps I’m not used to reading US opinion pieces, masquerading as articles?

helsinkiandrew 3y ago

But the issue that the dairy industry has is that milk consumption is going down at an increasing rate. As Gen-Z gets older and have children that they don't feed dairy milk to and the cream drinking Boomers die out it will become a much bigger problem. https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-at-a-coffee-shop-gen-z-thinks-so/ https://thebeet.com/is-it-embarrassing-to-order-dairy-milk-a... “Nearly half (49 percent) felt ashamed to order dairy in public in front of their peers,” the Arla press release states. “Although the data showed that 70 percent of Gen Z would prefer to continue to drink dairy, an alarming 57 percent plan to give it up in the next year. Almost a third (29 percent) even admitted to only ordering dairy alternatives when in public, reverting to their favored choice of dairy when in the comfort and privacy of their own homes.

red-iron-pine 3y ago

A 20% shift in sales is enormous. Orgs I've worked for rejoiced over 1-2% increases in sales.