That's exactly what I mean by "come up with their own names" - "liquid oat product for coffee" sounds terrible. The least you can expect is for them to come up

That's exactly what I mean by "come up with their own names" - "liquid oat product for coffee" sounds terrible. The least you can expect is for them to come up with a good name. The Indian cuisine has come up with their own vegan and vegetarian food for 2000 years, it's delicious, and they don't need to call it "vegan sausages." The problem I have with all these products (as a frequent consumer) is that you never know what you get. Some fake meat is delicious, other sorts are horrible, almost inedible. Soy "milk" makes me throw my guts out, almond "milk" tastes great.