Media don't "fall for it", they have to fill columns / bait clicks. Do you ever get a day where news go "nothing really happened today, do something else"? No.

Media don't "fall for it", they have to fill columns / bait clicks. Do you ever get a day where news go "nothing really happened today, do something else"? No. If nothing happens, they'll make it happen. If there aren't decent candidates for "30 under 30" every year, they'll just wave in the first few hustlers pushing at the entrance.