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This is not only the utter failure of modern hollywood, but also by design. As an authoritarian state, the CCP has an interest in filtering out movies with a m
by DarkNova6 4y ago
This is not only the utter failure of modern hollywood, but also by design.
As an authoritarian state, the CCP has an interest in filtering out movies with a message it seems „unfavorable“. Years ago, there were massive investments with chinese capital into hollywood. But the chinese thought movies were like any other business and consequently got no return (financially as well as messaging). This failed so horribly that a ban against foreign movie investments was made.
Now, the ccp has quintupled efforts to create „culturally favorable“ movies at home. And Hollywood is still chasing that sweet chinese money like a crack whore without supply. We for some time, we have seen token Chinese characters and movies as a pandering movie to get the Chinese audience. An audience were +80% of revenue remains in china.
So, not only are Hollywood studios culturally naive, they are financially ill advised to put so much effort into a market that provides minimal returns. Box office is all about prestige, only the bean counters in Hollywood actually care about profitability.
- _tik_ 4y agoThis sound too much of a conspiracy. As as South East Asia I think I can relate why Hollywood movies are less popular now. Instead of feel entertained we feel tired bombarded by political messages that we can not connect to. The Hollywood plot : a chosen one that always right is not appealing. There is no hard work to be better. Majority the viewer are hard working middle class that try to have a better life. K-drama and Chinese Drama are hugely popular. Watch for fun crappy budget Chinese web movie are popular too.
- the_omegist 4y ago> they are financially ill advised to put so much effort into a market that provides minimal returns What effort ? Removing a character or shrinking it on the movie poster here and there... That is taking their audiences for morons. Hollywood is losing its battle in many parts of the world and this is because of their mediocre production since a decade. Why korean and indian movies, or even thailand & indonesian ones are booming? Because they are made with the audience in mind and often appeal to higher values, shared by most humans. People either watch movies to be entertained or to experience something. Not to be lectured or shoved some propaganda down their throats. Especially when this propaganda has nothing to do with their own cultures. Hollywood can chose to center on the US or to keep aiming for the world market. But not both, with its current mindset. The recent hits of Top Gun Maverick and Mario Bros compared to the failures of all Disney movies, among others, fairly clearly proves my point.