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This has a lot to do with cultural preferences. German customers demand and expect complex multi-level menus. VW has a small UX team in Belmont where they simpl
by pySSK 3y ago
This has a lot to do with cultural preferences. German customers demand and expect complex multi-level menus. VW has a small UX team in Belmont where they simplify UIs for the American market.
- clnq 3y agoThanks for the insight, it would be very interesting to see some company's UX guidelines for the two markets. I've heard that Americans prioritize comfort and practicality in their cars while Germans prefer control and performance. But I always assumed that individual preferences vary so much that any overall correlations to region would be weak. For example, I hail from Central Europe, but strongly prefer the Tesla aesthetic, even if I am not a fan of touchscreening everything.