2 ms·
How? The headline is both correct and very clear, it’s just four words. If the reader doesn’t understand what profit means, the problem is on their side. Peopl
by pavlov 4y ago
How? The headline is both correct and very clear, it’s just four words. If the reader doesn’t understand what profit means, the problem is on their side.
People blame the media for the weirdest things these days.
- nolok 4y agoFYI it's neither correct nor very clear in that Samsung Electronics is not Samsung (the overall group).
- pavlov 4y agoThat’s a great point! The corporate structure of Samsung is confusing to me. I have no idea which subsidiaries report separately and why. But the problem with the headline is not that it somehow sneakily conflates revenue and profit.
- andsoitis 4y agoWikipedia to the rescue, but that complicated: https://en.wikipedia.org/wiki/Samsung https://en.wikipedia.org/wiki/Samsung
- RheingoldRiver 4y agoI would argue it's a little bit of both. You have to admit, they deliberately are taking advantage of the fact that this sounds like a very interesting statistic "wow!! Profit fell by this huge amount!!" when a lot of it could be a very deliberate decision by the company to spend more money. If revenue fell by more than profit, they would pick that instead. The standard for headlines is to get the reader to click, not to inform the reader (even when the article itself is quite informative). I've been reading books with marketing advice, and one of them literally suggests the practice of "false facts," where you deliberately compare things that shouldn't be compared in order to make your product seem more appealing, for example an audiobook that costs $25 to an in-person class that costs $10,000. This headline is kinda-sorta doing that, albeit on a scale of 2/10.