I think it's a growing factor and the linked article would indicates that manufacturers are receiving feedback about it. It's not clear whether that feedback i

I think it's a growing factor and the linked article would indicates that manufacturers are receiving feedback about it. It's not clear whether that feedback is from sales channels (i.e. potential customers are shunning particular products) or from service channels (customers are reporting issues that require additional development spend resulting in profits being eroded). Personally, I've been looking for a new car for 3+ years and the quality of controls (which are nearly all touchscreen based these days) is a major factor. This is also a reflection that trust in car manufacturers to address software related issues is low - they are used to designing and building cars that are churned out in 3+ year cycles. Moving to a scenario where the product is changing monthly is a huge change. My 13 year old current car is extremely solid and the controls don't change month to month - something that does happen without any customer choice in more recent times. :/