My experience has taught me that it can be all or nothing at during a startup's inception. At my last startup, we had to work incredibly hard to keep our first

My experience has taught me that it can be all or nothing at during a startup's inception. At my last startup, we had to work incredibly hard to keep our first customers happy. I do, however, think 37s is right when they say that you can turn a startup into a sustainable, quieter business much earlier than most people would assume.