> A common term before the “dot” is also necessary in order to realize the full benefits of a unified domain Why is this? Edit: should have searched before as

> A common term before the “dot” is also necessary in order to realize the full benefits of a unified domain Why is this? Edit: should have searched before asking. Here’s why: https://www.iab.org/documents/correspondence-reports-documents/2013-2/iab-statement-dotless-domains-considered-harmful/ https://www.iab.org/documents/correspondence-reports-documen...