I can see that leading to resentment among your clientele over time. There's almost always a consequence for not providing value, and if 45% is unclaimed, that

I can see that leading to resentment among your clientele over time. There's almost always a consequence for not providing value, and if 45% is unclaimed, that's not valuable to anyone but you. I'd also wonder why so little goes claimed. I'd be worried about my product or service if people didn't want it, even if it was gifted to them.