4 ms·

Citations needed

• scrum-treats 3y ago
  Which part -- How to execute simulations of customer traffic? This would be leveraging Personalization Models and Dynamic Simulation Models. How to write contractual agreements based on impressions, not engagement? This is contract writing, which is marketing and sales.
  • vkou 3y ago
    The part where people buying ads will keep spending money on an ad platform that has crap ROI. Marketers aren't stupid.
    • scrum-treats 3y ago
      Oh! Here's some references: "Amazon Black Friday Ad Glitch Cost Advertisers Up to Hundreds of Thousands of Dollars" (28 November 2022): https://www.businessinsider.com/amazons-black-friday-glitch-cost-advertisers-up-to-hundreds-of-thousands-of-dollars-2022-11?op=1 https://www.businessinsider.com/amazons-black-friday-glitch-... "Facebook Ad Systems Error Causes Significant Overspend on Many Accounts" (23 April 2023): https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/ https://www.socialmediatoday.com/news/facebook-ad-systems-er... "Facebook's Ad System Went Nuts and Ripped Off Customers" (26 April 2023): https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refund-1850369914 https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refu... Notice the trend? (i.e., Ad systems "error" causes overspend on ads customers never saw). Are people still buying ads with FB and Amazon? Yes.