- No need to deal with Google or the Play Store and everything that comes with, having to do reviews and all that - Faster deployments to actual devices. AFAIK

- No need to deal with Google or the Play Store and everything that comes with, having to do reviews and all that - Faster deployments to actual devices. AFAIK, you could even implement self-updating if you're feeling brave - No sharing of data to Google and/or Play Store. - Basically everything that the Play Store is now allowed, as you set your own rules (besides local regulation). Basically, lots of goodies for developers and companies who want to skirt whatever safety Google has setup, with minor benefit to the users themselves.