Also, as another small signal in that vein, WhatsApp cloud api, which used to be effectively free for SMBs, now jumped to 50$/month for us basically over night

Also, as another small signal in that vein, WhatsApp cloud api, which used to be effectively free for SMBs, now jumped to 50$/month for us basically over night (ironically making it more expensive than sms). Granted, for most running businesses that's not enough to move the needle but I wonder how many other such levers meta has pulled now and how much it's gonna cost them down the line. When you are in super lean mode you might just not integrate it on day one now. And then some of those just won't, ever.