While the market is currently very fragmented, Spa Booker has a fighting shot at being the real leader here. From what we've seen, they're doing it right. We'd

While the market is currently very fragmented, Spa Booker has a fighting shot at being the real leader here. From what we've seen, they're doing it right. We'd be starting behind them (they still have VERY little market penetration). There are a lot of challenges to distributing the scheduling system, even after it is built. We could be starting with a network of around 100 spas, but that's just a drop in the bucket. Spa owners are so busy running their spas that even if they see your new system, acknowledge that its superior in every regard, and free, it could still take 6 months to get it in use. People are busy and change is expensive (not dollars, but time, mental overhead) This is sort of like building a social network. You need to get critical mass to really start making it valuable, and that type of startup is scary to me. The original Spaciety business was able to provide value to Spa #1, and able to make consumers happy around Spa #10.