4 ms·This is likely impression expansion from Reels. Same thing happened when Stories was introduced.by mikedouglas 3y agoThis is likely impression expansion from Reels. Same thing happened when Stories was introduced.zpeti 3y agoYes. They even said on the last call they are intentionally rolling our reels slower than they could. So reels is a massive engagement and impression success that isn’t even fully exploitedloeg 3y agoThey are slow rolling reels because it cannibalizes more profitable surfaces.