This is a great idea, but I have some constructive criticism about your marketing site: 1) Basically, I think the slideshow is pretty ineffective. a) Why is t

This is a great idea, but I have some constructive criticism about your marketing site: 1) Basically, I think the slideshow is pretty ineffective. a) Why is the first slide a picture of tree branches? It doesn't help me understand what the app does. b) It's not obvious at all that you can switch among slides by clicking the phone, and the slow timer compounds that fact. c) The copy is too far removed from the images, and also isn't highlighted in any meaningful way, hindering its effectiveness. My solution to this would be to record a short, snappy video to place inside the phone "frame" (which I find to be effective). If you want to use photos, do so in a section below the video in more of a step-by-step format. 2) Your marketing message needs some distilling. a) Don't mention saving the earth. I think it distracts from what the app actually does and why someone should download it. You have a great idea! Push that idea and push it hard. b) Overall, there are too many words. For instance, "PaperKarma helps you get rid of paper junk mail and save the Earth at the same time" could be shortened to "Get rid of junk mail" and would be more effective. The initial pitch needs to be boiled down to its essence. 3) I think the overall look of the site isn't very polished and belies the quality of the app.