In the Market Research industry (here) this is still pretty much the de-facto standard for sending digital data between agencies! This continues to remain unch

In the Market Research industry (here) this is still pretty much the de-facto standard for sending digital data between agencies! This continues to remain unchanged by time because the leading Market Research tool [1] still prefers to use data with 80 columns, 12 multiple values per col (0-9, & and -) with optional multi cards (card numbers can be in any columns and any length). [1] Software is called Quantum. Originally developed in the 1970s !