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Are they though? Netflix in particular is famously bad at actually promoting their hot new stuff. I suppose they may do it more on-platform and just assume it's
by bmelton 3y ago
Are they though? Netflix in particular is famously bad at actually promoting their hot new stuff. I suppose they may do it more on-platform and just assume it's enough, but it seems like (and this is just from my memory, which is maybe wrong) that the ads for streaming services generally fall into the "look at all this stuff we have and maybe I won't even tell you what show I'm giving you a clip of right now" kinds of commercials.
I practically never see an ad for a particular new show -- tho in addition to memory faults there is also of course selection bias here.
- r00fus 3y agoI suspect what Amazon did with wheel of time and rings of power to be a less brutal method: weekly episode release. Disney does this too. If they have enough “must-watch” shows that are staggered then you lose out unless you’re paying constantly. It’s what they want: gets them som earned media/socialmedia hype, and prevents the binge+drop discount watching approach.
- bigger_cheese 3y agoI think the release cadence can be a double edged sword for viewer retention. Certainly with Wheel of Time I felt that there was a few weak\boring episodes in a row and I hit the point where I dropped it, for me wasn't worth waiting a full week to see if quality of subsequent episodes improved. If there had of been a buffer of episodes available I could probably power through the bad episodes until the show picked up again but with weekly release cadence it just caused me to give up on it.