Disney is very protective of its brand, so having its own platform makes it very easy to control how its content is distributed / recommended / categorized. Plu

Disney is very protective of its brand, so having its own platform makes it very easy to control how its content is distributed / recommended / categorized. Plus they get to see micro details on how people engage with it - is there a spot in a film that is too tense, and kids stop? Or where action flags, and people take a break?