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The thinking may have been that they cannot make money from music, but maybe podcasts could be profitable.
by teruakohatu 4y ago
The thinking may have been that they cannot make money from music, but maybe podcasts could be profitable.
- kiicia 4y agoThey will be met with resistance. Podcasts were always free, many even long time listeners will drop podcast instead of paying for it… Also podcasts were offline by design, I know times change, but still it’s too early…
- saganus 4y agoExactly. That's why it's baffling to see them spend, what? 100-200? million dollars just on Joe Rogan, to then spend 0 dollars in podcast UI improvements. I could imagine taking a Netflix-style approach perhaps, where you fund small-ish podcast producers and see what sticks. Perhaps develop a podcast-specific UI mode. Maybe create a monetization platform for podcasts (similar to Substack) so that you can attract talent and then extract the all-too-familiar XX% in platform fees? I mean, I'm sure Spotify employees have thought of these things before, it's not like these ideas are revolutionary. But I see nothing that makes my Spotify subscription a must-have.