If hackathons in software work and produce good product ideas, why can't the same be possible in creative fields? Cutaways in Family Guy are already short jokes

If hackathons in software work and produce good product ideas, why can't the same be possible in creative fields? Cutaways in Family Guy are already short jokes which are shared without broader context on social media and they are popular. Netflix can always A/B test newly introduced content to determine engagement. Already built up cultural context (e.g. idea of multiverse, matrix and so on)need not be re-introduced from scratch, so no need to spend screen time on them.