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You're kind of missing the point. Obviously, you can't be doing something revenue generating all the time. But for determining the value, that's the way it's

You're kind of missing the point. Obviously, you can't be doing something revenue generating all the time. But for determining the value, that's the way it's done. When you choose to hang out with your kids, you choose that over everything else you could have done. One of the things you could have done is earn money. You decided to give that up, so the monetary cost of doing what you did instead is the money you could have earned but didn't. The market value of your time is, assuming you have a job or charge a consulting fee or whatever, is already determined.

barrkel 15y ago
The market value of anything has two sides - supply and demand. If there is no price level at which a transaction will take place because the supply side values the utility of the commodity higher than any amount of money the demand side offers, then you cannot price it in terms of money. What's the value of the Mona Lisa? You can't just go off and find some other painting(s), look at those prices, and come up with a number. The only way you can discover its market price is by testing the market: i.e. putting it up for sale and inviting bids. A person's time is not substitutable; one hour in the morning is not equivalent to one hour in the middle of the night; and 24 hours of it every day is not equivalent to 24 times the price of 1 hour of it. It's not fungible. This limits your ability to put a monetary price on it.