> But the whole appeal of social networks is that everyone is there. No one likes to check 20 different apps to talk to 20 slightly different groups of people,

> But the whole appeal of social networks is that everyone is there. No one likes to check 20 different apps to talk to 20 slightly different groups of people, or to follow 20 different celebrities they like. The nice thing about a federated system is that it's ONE app to talk to 20 slightly different groups of people.