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Companies make claims about the future for many reasons, not all of which involve direct cash payment from customers. BMW wanted press coverage that showed the

Companies make claims about the future for many reasons, not all of which involve direct cash payment from customers. BMW wanted press coverage that showed them as on the pulse of advanced technology. Perception influences brand associations and car purchase decisions.

ra7 4y ago
It's not the same as repeatedly promising delivery of the feature — one of the hardest technological problems being worked on — year after year, while continuing to take money from customers for said feature. Not to mention gaining a ton of positive coverage for the company that enables sales and stock appreciation.
clouddrover 4y ago
> Companies make claims about the future for many reasons Here is Tesla lying about the FSD capabilities of the cars they were putting on the road in 2016: https://www.tesla.com/blog/all-tesla-cars-being-produced-now-have-full-self-driving-hardware https://www.tesla.com/blog/all-tesla-cars-being-produced-now... Show me a similar lie from another car company about their production vehicles.