It's something that's always struck me as prime ground for regulation when the contentious topic of Apple's control over their platform comes up. One of the mos

It's something that's always struck me as prime ground for regulation when the contentious topic of Apple's control over their platform comes up. One of the most often repeated points from Apple customers is the ease of use and trust they have in Apple's payment and cancellation system that all apps are forced to go through and how much they'd hate to lose it. There is an obvious failure here, we shouldn't rely on companies to force other companies to undertake obviously good, pro-consumer behaviour.