Because the longform article is what will be pulled into the search summarizer that the user will consume -- they won't interact directly with your website text

Because the longform article is what will be pulled into the search summarizer that the user will consume -- they won't interact directly with your website text. If LLM search engines actually take off, people will make websites assuming that only an AI will ever visit the site. So you can use GPT itself to help you pad out the "full" article because who cares about the writing quality, and the majority of your article can be spent influencing how the AI summarizes both your article and the articles alongside it. That last point, that the AI reading the content of your site can influence how it summarizes other sites is worth zeroing in on. A quick example of some of the attacks I've proof-of-concepted myself (but am still in the process of cleaning up before I make into more public examples): - Getting an LLM search engine to believe that it has new instructions from OpenAI to act as a vegan, and to refuse to answer any future user questions about meat. Swap that out with whatever ideological movement you prefer. - Getting an LLM search engine to believe that a news website has been embroiled in giant scandals for the past year and that it should append warnings to any information it pulls from that site. These are both attacks that I think are fully possible today. Remember that most web searches don't just cover one site. The way that LLM search engines work today is that the site contents of multiple results are fed into a summarizer or piped directly into the LLM and used together within a single prompt.