The paying user in Spain is already among those who use on average 3.3 VoD-services. He already thoroughly checked the competition, he's merely deciding to cut

The paying user in Spain is already among those who use on average 3.3 VoD-services. He already thoroughly checked the competition, he's merely deciding to cut his cost. So in the end the issue is the competitiveness of the content at the given price for this market.