* Does value need a standard or a measure? No. Value is a different thing to different people.* So... yes, then? I mean, that's the whole point of money: all

* Does value need a standard or a measure? No. Value is a different thing to different people.* So... yes, then? I mean, that's the whole point of money: allowing different people to express their preferences in a way that allows comparison. You don't need money to know whether you prefer apples or ice cream, but you do need to express your preferences in some way that lets stores know whether to stock more types of apple or more types of ice cream, and price is just the simplest way.