3 ms·
Yes, but the bigger picture is much more interesting IMO, as Spain has become a highly-competitive market for VoD, is overly saturated with suppliers and we're
by rickdeckard 4y ago
Yes, but the bigger picture is much more interesting IMO, as Spain has become a highly-competitive market for VoD, is overly saturated with suppliers and we're in a recession year with rising cost of living.
Put into context of the same source's (Kantar) report from end of last year on Spain's VoD consumption, it would be much more interesting to know
1.) how many paying subs each of the providers lost explicitly, and
2.) whether the ~1,3M spanish households which access 6 or more (!!) VoD-services have reduced their "portfolio"
Kantar[1]:
- By September 2022, the number of households that used at least one video streaming service in Spain reached 66%, 12.4million households.
- VoD-enabled households accessed on average 3.3 different video streaming services, with 11% of households accessing 6 or more different VoD services.
- 2.7% of Spanish households took out a new Subscription Video on Demand (SVoD) service in the last three months.
- 23% of those planning on cancelling at least one SVoD service in the next quarter are doing so to save money, the #1 reason.
[1] https://www.kantar.com/inspiration/technology/newly-launched-service-shows-spanish-streaming-market-to-be-hyper-competitive https://www.kantar.com/inspiration/technology/newly-launched...
- kmac_ 4y agoAnd that opens another risk for Netflix. Paying users that canceled will be more eager to check the competition, and migrated user is harder to regain. Anyway, the catalogue is so fragmented that cyclic migration makes sense.
- rickdeckard 4y agoThe paying user in Spain is already among those who use on average 3.3 VoD-services. He already thoroughly checked the competition, he's merely deciding to cut his cost. So in the end the issue is the competitiveness of the content at the given price for this market.