Ad revenue seems flat, it's likely paying interest for the overgrowth during the pandemic period. At the moment, Google looked like afraid of the unforeseen lev

Ad revenue seems flat, it's likely paying interest for the overgrowth during the pandemic period. At the moment, Google looked like afraid of the unforeseen level of recession so it put all the tricks to pull all the short-term revenue stream. Ironically, it was completely reverse; combining this to overflowing money in the market led it to the crazy level of growth (66% YoY? are you serious?). The real question would be whether Google can match its growth to inflation rates after this adjustment.