Absolutely, you have to localize or internationalize cultural products. Culture export mostly does the later, relying on the fact that colonialism and internati

Absolutely, you have to localize or internationalize cultural products. Culture export mostly does the later, relying on the fact that colonialism and international consumer capitalism have created a veneer of "common" culture across many geographies. I mean that from a physical standpoint it's easier to export these things. This because they can largely be exported without a great deal of material or persons moving across borders. For obvious reasons, it's easier to export a purse than a house. Also, from a legal perspective it is easier. Cars are a great example of this. Car companies have had to expend an enormous amount of effort and money for even just the opportunity to build cars in another country, much less wholly import them there.