Yes, that's what the market wants. Ikea win because they (1) have stock (2) have a short and known delivery window (3) have a functional website (4) have showro

Yes, that's what the market wants. Ikea win because they (1) have stock (2) have a short and known delivery window (3) have a functional website (4) have showrooms if necessary (5) have instructions people can follow (6) basically invented popular flatpack furniture (7) flatpacks fit in cars, up stairs and around corners (8) they provide nominal styling choices and height adjustment (9) have economies of scale. Many customers don't care about tomorrow (when they are on their keens cursing putting the thing they ordered together) or the next year (when they move house and it falls apart). They care about now. Convenience is king. Ikea know what they are doing.