4 ms·

Great idea. IMO the tagline on the HN post is far more effective than the one on the site. I'd explain this to a friend as "Take a picture of your junk mail, a

Great idea. IMO the tagline on the HN post is far more effective than the one on the site. I'd explain this to a friend as "Take a picture of your junk mail, and this app automatically unsubscribes you from it". Things like "save the earth" confuse me. A description of how you actually unsubscribe would be helpful too, for the curious and the skeptical. "We automatically contact the junk-mailer for you and have you removed from their subscriber list."

smortaz 15y ago
This is why I love HN. Great advice & to the point :). We actually experimented with various msgs & lots of people resonated with the Environmental angle. Here are some mind numbing stats: 1. Over 100,000,000,000 pieces of junk mail per year sent in the US 2. 18 pieces of junk mail for 1 that you actually care about 3. Several -months- of your life spent processing junk mail (!) 4. 100s of thousands of dollars spent by cities (ie, your tax money) on post processing, landfills, etc. & Nevermind the carbon footprint from manufacturing, processing & delivery of junk mail... re Description: check! Cheers, s
- blauwbilgorgel 15y ago
  I had no clue what the app did untill I visited the "about" page. Normally I don't have the patience. The snippet explained me the entire app. Perhaps some of it belongs on the home page. How does PaperKarma work? The PaperKarma app enables you simply snap a picture of your unwanted junk mail, press Send, and get unsubscribed. That's it! Just snap your junk mail away. (In about 24 hours you'll receive a notification that you've been unsubscribed. You can always use the app to check on the status of your unsubscribe requests.) A video/animation showing the unsubscribe process could also help clarify the purpose of the app. Those stats are great hooks, but I doubt your potential users would need convincing. You stop spam for yourself first and foremost, that it helps the environment is a nice add-on.
  - smortaz 15y ago
    Dang. The general HN feedback seems to be: great idea, lousy initial messaging :). Back to the drawing board. Thanks for the feedback - will update.
yogrish 15y ago
yes, its a great idea. A description of how you do would be helpful.

smortaz 15y ago

This is why I love HN. Great advice & to the point :). We actually experimented with various msgs & lots of people resonated with the Environmental angle. Here are some mind numbing stats: 1. Over 100,000,000,000 pieces of junk mail per year sent in the US 2. 18 pieces of junk mail for 1 that you actually care about 3. Several -months- of your life spent processing junk mail (!) 4. 100s of thousands of dollars spent by cities (ie, your tax money) on post processing, landfills, etc. & Nevermind the carbon footprint from manufacturing, processing & delivery of junk mail... re Description: check! Cheers, s

blauwbilgorgel 15y ago
I had no clue what the app did untill I visited the "about" page. Normally I don't have the patience. The snippet explained me the entire app. Perhaps some of it belongs on the home page. How does PaperKarma work? The PaperKarma app enables you simply snap a picture of your unwanted junk mail, press Send, and get unsubscribed. That's it! Just snap your junk mail away. (In about 24 hours you'll receive a notification that you've been unsubscribed. You can always use the app to check on the status of your unsubscribe requests.) A video/animation showing the unsubscribe process could also help clarify the purpose of the app. Those stats are great hooks, but I doubt your potential users would need convincing. You stop spam for yourself first and foremost, that it helps the environment is a nice add-on.
- smortaz 15y ago
  Dang. The general HN feedback seems to be: great idea, lousy initial messaging :). Back to the drawing board. Thanks for the feedback - will update.

yogrish 15y ago

yes, its a great idea. A description of how you do would be helpful.