3 ms·

1. coin catchy phrase 2. write book 3. create a demand for books based on pseudo-intellectualism 4. make sure it appears in every airport gift shop 5. ...

• ivankirigin 18y ago
  Is there really a question whether there is something between 4 & 6?
• maryrosecook 18y ago
  Gladwell is successful because he relays a great anecdote. Anecdotes lend themselves well to re-telling, thus his books are popularised by word of mouth. "Man, I read this great piece by this guy called Gladwell about a policeman who could ready body language so well he held fire when facing off a kid with a gun."
  • yters 18y ago
    And isn't that precisely the scenario outlined in Tipping point? That's pretty cool - a book that proves its own point. It also reminds me of people who get rich selling self help books.