Sure, but Apple usually don't market based on features and their feature set on paper is often less impressive than competing products. Remember the iPod ads?

Sure, but Apple usually don't market based on features and their feature set on paper is often less impressive than competing products. Remember the iPod ads? https://youtu.be/NlHUz99l-eo https://youtu.be/NlHUz99l-eo What does that advert say? We have the best sound quality? We have the most storage? We have the best value for money? None of those things - it says you should buy this because it will make you look cool. I didn't say every single person who buys an iPhone is just trying to look cool. But that is first and foremost how they sell their products.