Twitch has niche-r demographics: - predominantly male, thus you're already capped at more or less 50% - predominantly gamer, thus you already have to cut that

Twitch has niche-r demographics: - predominantly male, thus you're already capped at more or less 50% - predominantly gamer, thus you already have to cut that 50% by some more - predominantly PC gamer (good reduction in demographics) - of those games, it's mostly competitive online games (yet another reduction in demographics) - speaks the same language and can comprehend his favorite streamer (a huge reduction in demographics) - will choose to watch a longer, unformatted content of his favorite streamer playing his favorite game over watching the same content, edit, with highlights, etc on his Youtube channel Twitch's greatness isn't that 27% is quite a striking number, but it's revenue per user I believe is quite higher than any other social out there.