Isn't this true any time you build a business adding a small bit of value to a larger platform? The aftermarket showed carmakers demand for superchargers, cup

Isn't this true any time you build a business adding a small bit of value to a larger platform? The aftermarket showed carmakers demand for superchargers, cup holders, and bigger wheels. Third parties, including Microsoft, showed Google the demand for Gmail. And on and on. I am forever at a loss at people's surprise and dismay that a large platform maker will seek to improve their platform by incorporating features that their users are signaling are missing by acquiring from third parties.