The blue check should look an attractive purchase. So he's slapping it on anyone who is either popular or has good reputation, and then sells their reputation f

The blue check should look an attractive purchase. So he's slapping it on anyone who is either popular or has good reputation, and then sells their reputation for $8/month. That's the plan at least. I'd say the cross-section of people stupid enough to fall for it, and desperate enough to care about their Twitter visibility turns out quite small.