What if half way through the article you see a sign-up field which separates the top and bottom half of the article, instead of a popup? Baked into the page, li

What if half way through the article you see a sign-up field which separates the top and bottom half of the article, instead of a popup? Baked into the page, like an ad? No small "x" to click, because most of these don't care about keyboard input, no interruption? Is that not an option?