Bots and sockpuppets have an incentive to be verified -- they're hoping for a return on investment. What benefit is there for a regular person that can compare

Bots and sockpuppets have an incentive to be verified -- they're hoping for a return on investment. What benefit is there for a regular person that can compare with that? It's also not that there will be a single entity using thousands of bots but thousands of individuals all paying because of some real or perceived financial incentive.