“I continue to wonder at the kind of person who names their business philosophy ‘profound’.” This indicates a misreading of what “profound” applies to. IMHO Dem

“I continue to wonder at the kind of person who names their business philosophy ‘profound’.” This indicates a misreading of what “profound” applies to. IMHO Deming meant his was a system of gaining deep ie profound knowledge about a process. He did not, IMHO, call his system profound or his philosophy profound.