One area not discussed often enough with the App Store for subscription apps is the percentage of people that have a billing issue and end up churning because o

One area not discussed often enough with the App Store for subscription apps is the percentage of people that have a billing issue and end up churning because of it. This can be anywhere from 8-20% depending on your app. Because purchases are anonymous on the App Store, you have little ability as an app owner to ping your customer and say "Hey, your credit card failed, click here to update it". Supposedly Apple will be making some moves to rectify this in iOS17 but handling subscriptions yourself makes this pretty easy...